Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
How to promote your sales and promotional offers via email marketing?
Plan seasonal campaigns ahead of time
A successful seasonal campaign requires careful planning. Start mapping out your campaign well in advance, identifying the seasons, holidays, and events you want to focus on and the specific goals you aim to achieve.This planning phase allows you to fine-tune your strategy, align it with your brand’s personality, and craft a cohesive, impactful narrative that resonates with your audience.You can utilize PosterMyWall’s Content Planner to keep track of and find relevant sale email templates for all important holidays or other events for which you might run sale promotions. It can also help you organize and plan your content in advance so that you can focus on the sale when it goes live.
Customize Sale Email templates
Instead of creating emails from scratch, customize PosterMyWall’s Sale Email templates to save the time and effort needed to create engaging and visually appealing emails.The sale email templates can also be easily customized to reflect your brand’s unique personality and messaging. You can create a Brand Kit on your PosterMyWall account by adding your brand’s colors, fonts, and logo and utilize this while customizing your sale email templates to maintain your branding.
Segment your audience
Generic, one-size-fits-all messaging in your emails would not have the desired impact on your audience.Segment your audience based on demographics, past purchases, and interests. This allows you to tailor your content and offers, ensuring each recipient receives a message that resonates with their unique interests. For example, customers who have previously purchased winter apparel from your clothing store should receive an email showcasing exclusive Black Friday discounts on coats, sweaters, and boots.PosterMyWall allows you to add multiple mailing lists to your account so you can send differing emails to them simultaneously. Then you can check and compare the performance of your emails based on metrics like open and click-through rates.
Build excitement with pre-sale teaser email
A pre-sale teaser email is great for building anticipation and excitement for your upcoming sale. Send it 5-7 days before the event to give potential customers just enough time to prepare for the sale.The teaser could hint at the massive discounts, exclusive deals, or limited-time offers that will be available during the sale, but leave some mystery to keep customers intrigued. You can design pre-sale emails in minutes by customizing sale email templates or retail coming soon email templates.
Grab attention with a launch email
To ensure that your sale launch email stands out in the crowded email inboxes of subscribers, make sure to write eye-catching subject lines.Subject lines with action-oriented words and relevant emojis can help grab your subscriber’s attention. Using PosterMyWall’s AI subject lines feature, you can generate catchy and concise subject lines in minutes. These subject lines can be the difference between your unopened and opened emails.To ensure that you engage your audience once they’ve opened your sale email, add striking visuals in your emails to break up blocks of text and deliver information more effectively. Along with videos or images of your products, you can add high-quality stock media, stickers, clip art, and GIFs in sale email templates.
Send a midway reminder email
A midway reminder email is important for informing your subscribers that the sale is ongoing and there’s still time to grab deals.Highlight some of the most popular products that are selling fast by adding phrases like "Only a few left!" or "Don’t miss out on our bestsellers!" in your sale email template. If new items have been added to the sale, this is the perfect opportunity to showcase them. This will keep the sale fresh and appealing for those who may have been undecided at the start.Including eye-catching product images, clear calls-to-action, and limited-time offers can entice more customers to take action fast.A midway reminder email can also serve as a gentle nudge to subscribers who may have browsed the sale but haven’t completed a purchase. You could include personalized recommendations based on their previous shopping behavior or feature products they viewed earlier to draw them back.
Send a last-chance email
A “Last-Chance” email is your final opportunity to encourage people to shop from your sale. This email should create a sense of urgency with phrases like “Final Hours!” or “Sale Ends Today!” prominently displayed in the subject line and email body.By emphasizing that this is the last opportunity to take advantage of the sale’s discounts, you tap into the fear of missing out (FOMO), which can push hesitant shoppers to make a decision.To further enhance the effectiveness of the final call, consider offering additional incentives such as free shipping or bonus discounts (like an extra $10 off).